When entering the Asiatn market, Bodegas Vivanza launched a new product line under the name of LASCALA. The LASCALA project's goal is to merge two cultures: the Oriental and the Occidental, making use of the most significant elements of each.
Differing from French wines that maintain their 100% origin identity, LASCALA presents its wines (red, white and rosé) in an innovative and daring way: the white-skinned mask with striped eyes and red lips, evokes the Asian culture and reminds one of the theatrical tradition of  that culture.  Also, the LASCALA brand is printed vertically, alluding to the Chinese writing style.  Shadows and symbols are added to the mask in harmonic with the Spanish culture—the ornamental comb, the carnation, the hand fan and the flamenco dancer.